João Linneu (1978). Brazilian born. Living in Reykjavík, Iceland.
— Creative & Art Director, Designer, Photographer, Publisher

In October 2016 I co-founded Void. An organization with an unorthodox approach, focusing on photography. Promoting alternative publishing, exhibitions, and education. Proudly self-funded, we foster emerging talents to publish their first books. Nonetheless, Void also works with established names.

Void is the chance I have to combine things I love: photography, books, design, and teaching. It came to my life in a moment I was seriously dedicated to my own photography. Since 2007 I’ve been developing photographic projects that I constantly fail to put out in the world. Right now, I am sketching what could be a possible first book.

In 2021, while living in Iceland, I started a remote creative studio with my old friends Bruno Oppido and Paula Obata, based in São Paulo. PLANT works by projects.

As a book designer, I work both for my own above-mentioned venture and collaborate with other self-publishing artists & publishers such as André Frère (FRA), Deadbeat Club (USA), Studio Vortex (FRA), Ed. Carnívoras (GRE), Koç Foundation (TUR), Kehrer Verlag (DEU), FotoEvidence (FRA), XYZ (POR), among others.

In my previous life, I worked for the most important Brazilian ad agencies. Like AlmapBBDO, JWT, and most importantly, F/Nazca Saatchi & Saatchi. In the latter, I was granted creative freedom to experiment and fail. I had the chance to develop my most relevant and creative projects. I experienced the excitement of leading an amazing creative crew of art directors. Team that helped the agency to move from a copywriter-mainly to a craft-oriented one. PS: With great copywriters still, of course.

During my advertising career, I worked with clients of all sorts: big and small. Rich and poor. Global and local. Creative and make-the-logo-even-bigger. From the likes of Nike, Leica, Volkswagen, Honda, Toyota, Ambev, Havaianas, Procter & Gamble, Unilever, SOS Mata Atlântica, Pinacoteca de SP. Spanning through the most diverse categories. Cars, services, telecommunication, beverage, electronics, bank, sportswear, beauty, technology, airlines, home appliance, governmental, retail, fundraising, and on and on. You name it, I worked on it. Unless you're thinking of guns, politics or cigarettes. If so, you got me on those. But I have to say I'm proud of not having gone there.

In parallel to my agency’s duties, I had a relevant role to maintain and restructure the Brazilian Creative Circle (Clube de Criação). I was part of the board a number of times. Later, as its Vice President, I lead the conception of its festival as is today.

After my Brazilian days, I had some time at Ogilvy&Mather (London) working as a consultant Head of Art for 2 years.

Some advertising achievements worth mentioning:
— twice included in the prestigious Top 5 Gunn Report’s list;
— first-ever and only Latin American film Grand Prix at Cannes Lions;
— first-ever awarded Latin American Integrated Campaign at Cannes Lion;
— the most awarded campaign of Brazilian Creative Circle’s history (founded in 1975) — ‘Popular Republic of Corinthians’;
— in 2011, ‘Popular Republic of Corinthians’ was voted the Idea of the Year amongst all Saatchi and Saatchi offices’ campaigns.

It is not without a certain dose of awkwardness that I add the list below.
I understand the industry takes this seriously. If you don’t, just scroll quickly.

In case you hadn’t scrolled down yet:
I have the utmost appreciation for all my creative partners. Without them, this site would be slimmer. Though, I can't credit every single artwork in here. Both for a lack of organization and effective design space. For my role, you can read AD as Art Director, HA as Head of Art, CD as Creative Director, and PHO as Photographer. For Void’s credits, check its website.


The Gunn Report

2nd Most Awarded in the World — Leica ‘100’, 2015 • AD, CD & HA
4th Most Awarded in the World — Leica ‘Soul’, 2013 • AD, CD & HA

Cannes Lions

Bronze Lion — Design — UCL ‘Interpretation', 2017 • AD & HA
Grand Prix — Film — Leica ‘100’, 2015 • AD, CD & HA
Gold Lion — Film (Direction) — Leica ‘100’, 2015 • AD, CD & HA
Gold Lion — Film (Cinematography) — Leica ‘100’, 2015 • AD, CD & HA
Silver Lion — Film (Editing) — Leica ‘100’, 2015 • AD, CD & HA
Silver Lion — Film (Use of Original Music) — Leica ‘100’, 2015 • AD, CD & HA
Silver Lion — Film (Design/Art Direction) — Leica ‘100’, 2015 • AD, CD & HA
Gold Lion — Film (Cinematography) — Leica ‘Soul’, 2013 • AD, CD & HA
Silver Lion — Film — Leica ‘Soul’, 2013 • AD, CD & HA
Silver Lion — Film (Direction) — Leica ‘Soul’, 2013 • AD, CD & HA
Bronze Lion — Film (Art Direction) — Leica ‘Soul’, 2013 • AD, CD & HA
Bronze Lion — Film (Editing) — Leica ‘Soul’, 2013 • AD, CD & HA
Gold Lion — Press — Leica ‘Soul’, 2013 • AD, CD & HA
Silver Lion — Press (Text) — Leica ‘Soul’, 2013 • AD, CD & HA
Bronze Lion — Film — Nike ‘Before and After', 2012 • AD, CD & HA
Bronze Lion — Design — Leica ‘Backlight Panel', 2012 • CD & HA
Bronze Lion — Film (Edition) — Nike ‘Addiction', 2012 • HA
Silver Lion — Promo — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Bronze Lion — Media — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Golden Lion — Film (Animation) — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA
Silver Lion — Integrated — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA
Silver Lion — PR — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA
Golden Lion — Design — Havaianas Corporate Identity, 2009 • AD
Bronze Lion — Press — Volkswagen ‘Built from the Inside Out', 2008 • AD
Silver Lion — Outdoor — HSBC ‘Insurance', 2006 • AD & CD
Silver Lion — Press — HSBC ‘Insurance', 2006 • AD & CD
Golden Lion — Film — Kleenex ‘Jinxed', 2005 • CD
Golden Lion — Press — Kleenex ‘Jinxed', 2005 • CD
Silver Lion — Film — Poliflor ‘Wind', 2005 • CD
Silver Lion — Press — BIC ‘Prison', 2002 • AD
Bronze Lion — Press — Diveo ‘Wires', 2002 • AD

D&AD

Graphite Pencil — Film (Cinematography) — Leica ‘100’, 2015 • AD, CD & HA
Wood Pencil — Film (Design) — Leica ‘100’, 2015 • AD, CD & HA
Yellow Pencil — Film (Cinematography) — Leica ‘Soul’, 2013 • AD, CD & HA
Yellow Pencil — Film (Direction) — Leica ‘Soul’, 2013 • AD, CD & HA
Yellow Pencil Nominee — Nike ‘Before and After', 2012 • AD, CD & HA
Yellow Pencil — Film (Cinematography) — Nike ‘Addiction', 2012 • HA
Yellow Pencil — Film (Direction) — Nike ‘Addiction', 2012 • HA
In Book — Press (Art Direction) — Pinacoteca ‘Codes', 2011 • CD & HA
Yellow Pencil Nominee — Press — Volkswagen ‘Built from the Inside Out', 2008 • AD

The One Show

Gold Pencil — Film (Design) — Leica ‘100’, 2015 • AD, CD & HA
Gold Pencil — Film (Advertising; Long Form) — Leica ‘100’, 2015 • AD, CD & HA
Silver Pencil — Film (Branded Enterteinment: Direction — Leica ‘100’, 2015 • AD, CD & HA
Silver Pencil — Film (Direction) — Leica ‘100’, 2015 • AD, CD & HA
Merit — Film — Leica ‘100’, 2015 • AD, CD & HA
Merit — Film (Scriptwriting) — Leica ‘100’, 2015 • AD, CD & HA
Merit — Film (Branded Enterteinment: Editing) — Leica ‘100’, 2015 • AD, CD & HA
Silver Pencil — Physical Product — ‘Skol Design', 2014 • HA
Merit — Direct — ‘Skol Design', 2014 • HA
Merit — Promotional Materials — ‘Skol Design', 2014 • HA
Gold Pencil — Film (Broadcast & Moving Image) — Leica ‘Soul’, 2013 • AD, CD & HA
Silver Pencil — Film (Entertainment – Edit) — Leica ‘Soul’, 2013 • AD, CD & HA
Silver Pencil — Design Poster — Leica ‘Do it Yourself', 2013 • CD & HA
Merit — Press — Leica ‘Soul’, 2013 • AD, CD & HA
Merit — Poster — Leica ‘Soul’, 2013 • AD, CD & HA
Merit — Poster — Leica ‘Do it Yourself', 2013 • CD & HA
Gold Pencil — Design — Leica ‘Legend', 2012 • CD & HA
Merit — Collateral — Nike ‘Bench', 2012 • CD & HA
Silver Pencil — Design — Nike ‘Addiction', 2012 • HA
Bronze Pencil — Design — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Bronze Pencil — Design — Pinacoteca ‘Le Curiosism' – Book, 2012 • HA & PHO
Merit — Press — Nike ‘Addiction', 2012 • HA
Merit — Poster — Nike ‘Addiction', 2012 • HA
Merit — Cinema — Nike ‘Addiction', 2012 • HA
Merit — Promo — Pinacoteca ‘Le Curiosism' – Exhibition, 2012 • HA & PHO
Merit — Integrated Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Merit — Poster Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Merit — Experimental Advertising — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Merit — Press — Kleenex ‘Jinxed', 2005 • CD

Clio Awards

Gold Clio — Film — Leica ‘100’, 2015 • AD, CD & HA
Gold Clio — Film (Cinematography) — Leica ‘100’, 2015 • AD, CD & HA
Gold Clio — Film (Direction) — Leica ‘100’, 2015 • AD, CD & HA
Bronze Clio — Film (Original Music) — Leica ‘100’, 2015 • AD, CD & HA
Silver Clio — Design — ‘Skol Design', 2014 • HA
Gold Clio — Film (Cinematography) — Leica ‘Soul’, 2013 • AD, CD & HA
Gold Clio — Film (Direction) — Leica ‘Soul’, 2013 • AD, CD & HA
Bronze Clio — Design — Leica ‘Soul’, 2013 • AD, CD & HA
Silver Clio — Film (Music) — Nike ‘Before and After', 2012 • AD, CD & HA
Silver Clio — Film (Cinematography) — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Bronze Clio — Press — Nike ‘Addiction', 2012 • HA
Bronze Clio — Film (Edition) — Nike ‘Addiction', 2012 • HA
Bronze Clio — Film (Direction) — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Silver Clio — Direct Marketing — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Bronze Clio — Integrated Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Bronze Clio — Press (Illustration) — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Silver Clio — Press — Pinacoteca ‘Codes', 2011 • CD & HA
Silver Clio — Film — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA
Silver Clio — Film — Desarmamento Já ‘Children', 2006 • AD & CD
Silver Clio — Press — Kleenex ‘Jinxed', 2005 • CD

Art Director's Club

Gold — Film — Leica ‘Soul’, 2014 • AD, CD & HA

London Int’l Awards

Bronze — Film — Nike ‘Before and After', 2012 • AD, CD & HA
Bronze — Press — Nike ‘Addiction', 2012 • HA
Gold — Press — HSBC ‘Insurance', 2006 • AD & CD

Effie Awards

Gold — PR — Nissin ‘Miojo Day', 2012 • DC & HA

World Press Awards

Bronze Press — Cia das Letras ‘Pocket Book', 2008 • DA

Young Guns

Silver — Press — BIC ‘Prison', 2003 • DA

FIAP

Grand Prix — Film — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Direction) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Art Direction) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Cinematography) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Production) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Edition) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Sound Technics) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Promo — ‘Skol Design', 2014 • HA
Silver — Integrated Campaign — ‘Skol Design', 2014 • HA
Silver — Design — ‘Skol Design', 2014 • HA
Silver — Ambient Design — ‘Skol Design', 2014 • HA
Silver — Direct — ‘Skol Design', 2014 • HA
Special Award ‘Sol del Fuego’ — SOS Mata Atlântica ‘Pee in the Shower', 2014 • AD, CD & HA
Gold — Film — Leica ‘Soul’, 2013 • AD, CD & HA
Gold — Film (Art Direction) — Leica ‘Soul’, 2013 • AD, CD & HA
Gold — Film (Direction) — Leica ‘Soul’, 2013 • AD, CD & HA
Gold — Film (Sound) — Leica ‘Soul’, 2013 • AD, CD & HA
Gold — Film (Cinematography) — Leica ‘Soul’, 2013 • AD, CD & HA
Silver — Film (Animation) — Trident ‘Pet Shop', 2013 • AD, CD & HA
Silver — Film (Edition) — Leica ‘Soul’, 2013 • AD, CD & HA
Bronze — Film — Trident ‘Pet Shop', 2013 • AD, CD & HA
Silver — Design — Leica ‘Do it Yourself', 2013 • CD & HA
Bronze — Film — Nike ‘Before and After', 2012 • AD, CD & HA
Grand Prix — Promo — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Gold — Internet (Beyond the Banner) — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Bronze — Film — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Gold — Film — Nike ‘Addiction', 2012 • HA
Grand Prix — Innovation — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Gold — Integrated Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Silver — Film — SOS Mata Atlântica ‘Fame', 2011 • AD, CD & HA
Bronze — Integrated Campaign — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA
Grand Prix — Design — Cia das Letras ‘Pocket Book', 2008 • DA
Bronze — Press — Kleenex ‘Jinxed', 2005 • DC
Silver — Film — BIC ‘Prison', 2002 • AD
Bronze — Press — BIC ‘Tombstone', 2002 • AD
Bronze — Press — Diveo ‘Wires', 2002 • AD

Wave Festival

Grand Prix — Film Craft — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Cinematography) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film (Art Direction) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Press Craft — Leica ‘100’, 2015 • AD, CD & HA
Silver — Film (Direction) — Leica ‘100’, 2015 • AD, CD & HA
Gold — Film — Leica ‘Soul’, 2013 • AD, CD & HA
Gold — PR — Op Smile ‘Lipstick', 2013 • CD & HA
Gold — PR — Nissin ‘Miojo Day', 2013 • DC & HA
Bronze — Design — Nissin ‘Miojo Day', 2013 • DC & HA
Bronze — Press — Leica ‘Soul’, 2013 • AD, CD & HA
Bronze — Design — Leica ‘Do it Yourself', 2013 • CD & HA
Bronze — Design — Nike ‘Talent Factory', 2013 • CD & HA
Bronze — Mobile — Sustagem Kids ‘Appediatra', 2013 • CD & HA
Gold — Design — Corinthians ‘Corinthians Epidemic', 2013 • CD & HA
Bronze — Film — Nike ‘Before and After', 2012 • AD, CD & HA
Bronze — Press — Skol ‘Chinelo', 2012 • CD & HA
Grand Prix — Integrated Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Bronze — Press I — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Bronze — Press II — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Silver — Film — Pinacoteca ‘Dinner', 2010 • AD, CD & HA

El Ojo de Iberoamerica

Gold — Design — ‘Skol Design', 2014 • HA
Grand Prix — Film Craft — Leica ‘Soul’, 2013 • AD, CD & HA
Grand Prix — Design — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Gold — Design (Branding) — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Gold — Design (Interior) — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Grand Prix — Integrated Campaign — Pinacoteca ‘Le Curiosism', 2012 • HA & PHO
Grand Prix — Integrated Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA
Silver — Film — Nike ‘Before and After’, 2011 • AD, CD & HA
Grand Prix — PR — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA
Brazilian Ad of the year — Press — HSBC ’Insurance', 2006 • AD & CD

ABP

Grand Prix — Integrated Campaign — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA

Prêmio Abril

Grand Prix — Film — Nike ‘Addiction', 2011 • HA
Grand Prix — Press — Volkswagen ‘Built from the Inside Out', 2007 • DA

Profissionais do Ano

Grand Prix — Institutional Film — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA

Saatchi & Saatchi Idea of the Year

Grand Prix — Idea — Nike ‘Popular Republic of Corinthians', 2011 • AD, CD & HA

Green Best

Best Campaign of Year — Campaign — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA

Green Nation Forest

Grand Prix — Best Advertising Spot — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA

Animamundi

Best Spot — Film — SOS Mata Atlântica ‘Pee in the Shower', 2010 • AD, CD & HA

Clube de Criação (Brazilian Creative Club)

More than a hundred awards at the Brazilian Creative Club.

Work Experience

Art Director

2001–02 — TBWA, São Paulo
2002–03 — F/Nazca Saatchi & Saatchi, São Paulo
2003–04 — Fisher America, São Paulo
2004–06 — JWT, São Paulo
2006–07 — AlmapBBDO, São Paulo

Art Direction, Head of Art & Creative Director

2007–15 — F/Nazca Saatchi & Saatchi, São Paulo
2016–18 — Ogilvy&Mather, London

Co-founder, designer & trainee

2016–(…) — Void
2021–(…) — PLANT

Reach me at

jlinneu@gmail.com
Nah. Not on LinkedIn. Thanks.

PLANT

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